Digital Cultures

Within Creeby's informative book Digital Theory we learn  a great deal of aspects within media. Glenn Creeby has said the 19th centruy term modernism "modernism is the umbrella term we give to the way that human society responded to the changes that took place during the industrial revolution." (Creeby 2009: pg 11) Modernism gave people such as artrists as new way of expressing themselves. Paintings became known as the most noticeable form of modernism as paintings became less formal and allowed for more expression. Today, the mono lisa can be found having a mosuthace a form of modernism. However, modernism in art is just not the piece of art itself but the location of it. Art is now avaliable anywhere in any form which led to mass culture.

The Frankfurt School the most critical Marxists of popular culture. Their critical analyse lead to a massive impact of understanding  popular and mass culture. Adorno is famous due to controversial opinions on popular culture. The most critically acclaimed writing from Adorno was his essay, 'On Popular Music'. He became incredibly critical of  jazz music in his era. Adorno used terms to define stages in the popular music industry. He states that popular music is 'standardised', "The whole structure of popular music is standardized" (Adorno:1941)  Creeby's point "mass audiences are perceived as passive and gullible " can be linked to Adorno's term standardization meaning  once a popular music song is released and heard by society, it will grow to success due to commercial exploitation. The Frankfurt School seen 'Fordism' as another standardised product.  It describes the successful of Henry's Ford improvement in mass production  of automobiles.

Post modernism "is commonly associated with many of the changes that have taken place after the industrial revolution" (Creeby 2009: pg`15)  Post modernism seen the decline from a heavy industry to a service based industry with the rise of new technologies and globalisation. Creeby said "consumption and leisure now determine our experiences rather than work and production" (Creeby 2009: pg 15) Forms of new media now control our everyday lives. We see it as a extra part of our lives, we become addicted as Facebook and other social media sites become a place of expression, revealing a person whom differs from the real person. We hid behind someone who is not 'real'. "the market determines the texture and experiences of our everyday lives" (Creeby 2009: pg15)

Biblography

Creeber, G. (2009) Digital Cultures (Open University Press)

Storey, John (2009) Cultural Theory and Popular Culture: An Introduction (New York: Pearson Longman)