History of new media

“Modernism is the umbrella term we give to the way that human society responded to the changes that took place during the industrial revolution.” (Creeber, 2009, p11)

If we look back to around the year 1500-1900 we can look at what events had helped form new media. The year 1500-1900 was known as the detribalization era by Marshall McLuhan but over the years we have seen technology advance and upgrade more and more for example the Iphone, PS4 etc.


If we think about Marshall McLuhan and the three different eras (tribal, detribalization and retribalization) and "Medium is the message" we can see that in the detribalization era we discovered how to use different technologies and techniques such as the printing press which would then become a medium by the use of paper.

Another good example of this would be Henry ford because during this era he had created a product line of cars to mass produce cars faster and cheaper than it would be to make without. which would then lead to the industrial revolution which then gave rise to new media forms like comics, newspapers and novels.
"T. Fords were exactly the same. When asked what colours his cars came in, Ford famously replied, ‘any color – as long as it’s black’." (Creeber, 2009, pg13). The reason Ford had said this and why he said black is because it had the quickest drying time so he would save time and money.

In the Retribalization era which we are in now we can see a cultural shift in our society for example Creeber says “So while modernism tended to search for meaning and truth, postmodernism appears to accept that the pursuit for such universal truth is futile.” (Creeber,2009, p.3) with this we have now seen the rise of pop culture with people such as Andy Warhol who used his creativeness to become one of the top figures in the art scene with his pop art work

With the way that technology is improving and how fast it is improving Creeber says “Some critics have suggested that the differences between human and machine is now beginning to disappear, tending to eradicate the old ‘human’ versus ‘technology’ binary opposition upon which so much off the pessimistic theories of modernism were based” (Creeber, 2009, p.17).When he is saying that it is getting to the stage were human an machine are slowly becoming one to create a hybrid or a cyborg.

bibliography-

Glen Creeber and Royston Martin (2009). Digital Cultures. Berkshire: Open University Press. 3.