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Wednesday 6 November 2013

Remediation- Repurposing

“The contemporary entertainment industry calls such borrowing “repurposing”: to take a “property”from one medium and reuse it in another.(Bolter. 2000, P45.)

When Bolter talks about this he is talking about is like making popular films from books to make it easier for the viewers consume it in a seamless way so that its easier for the viewer to engage in the movie


Repurposing old content is used a lot in today's popular culture some examples of these would be with Disney and reusing the same animations an just redrawing different characters. This can be seen in the link below.

Another way the old footage has been used can be seen in the newest episode of doctor who where they reused old footage of doctor who that had been found and merged it into the new episode linking all of the doctor who episodes into one big one. The footage shown has footage from all of the different actors that had played the character of the doctor and shown it throughout the episode.This can also be seen below.

Doctor who is a good example of a show that has gone so far an has spread through various media platforms. It started as a television show and spread through the media and now has its own movies, books, spin-offs, charity episodes, merchandise, books and audio books.

There were also games created from the show to help viewers feel like they were bringing the story to life and playing as the characters. Remediation is here because everyone of these mediums are all trying to tell the same story by reusing the content and following the demands of new media platforms.

“Repurposing as remediation is both what is “unique to digital worlds” and what denies the possibility of that uniqueness.” (Bolter. 2000, P50.)

Another movie that would be a good example would be 'Transformers 3' and 'The Island' where the same footage of the island had been used in transformers but the bits of metal had been replaced with robots from transformers in the scene and put into the film.

Bibliography

Bolter, J.D, (2000) Remediation: Understanding New Media, New Ed. MIT Press. (p20-50)

Disney copy paste- http://www.youtube.com/watch?v=vh84g8rC2oA

transformers 3 scene from the island- http://www.youtube.com/watch?v=H7kcqB3thJM

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This is a class blog for students enrolled on the History and Analysis of New Media Module at The University of Ulster. Please keep comments constructive to help students progress with the given text